Strategy with Clarity • Global Perspective • Design Thinking

I’ve spent 25 years in two worlds that rarely meet: corporate operations and church ministry. Both face the same challenge—moving from self-centered systems to others-centered transformation.From architecture and risk management to corporate leadership and e-learning innovation, I’ve led projects that transformed how people work and grow.
"Why Christians Are Hard to Love" grew out of one unsettling truth: some of the most religious people are often the hardest to love. Watching well-meaning Christians get stuck in systems that look spiritual but don’t transform lives led me to a simple filter: What would love do?I believe the church should be the safest place for the hurting, leaders thrive when they serve others first, and every decision - big or small - can be shaped by love.My book, Why Christians Are Hard To Love, explores the relational barriers that keep churches from being irresistible. Through coaching, I help leaders and teams apply these insights to build healthier, more welcoming church communities

For centuries, Christianity has often traded others-centered love for religious performance. This book offers a revolutionary alternative—one that could transform how you see faith and life.
I work with pastors, church boards, and leadership teams who want to create churches that unchurched people love to attend. With over 20 years of ministry experience, and extensive time in the Irresistible Church model, I help leaders clarify vision, align culture, and take practical steps toward becoming the kind of church your community can’t ignore.
60–90 minutes to assess where your church is and identify next steps.
Monthly sessions with pastors or leadership teams to address culture, strategy, and practical challenges.
In-depth guidance for churches exploring or pursuing Irresistible Church Network partnership.
It starts when we stop asking, “What’s in this for me?” and start asking, “What would love do?”
Let’s find out in your context.
© Morgan Herselman. All rights reserved.